new car launch – Mazda MX-5 RF
The UK launch of the new Mazda MX-5 RF sports car was held at The Great Barn Devon over the course of 3 days in February 2017. Around 90 journalists were flown by private jet into Exeter airport where they picked up one of the new cars. They then drove to The Great Barn for lunch as well as a presentation about the iconic Mazda MX-5.
We were incredibly proud to have been chosen by Mazda UK for such an important part of their UK press and PR campaign for the new Mazda MX-5 RF. The weather couldn’t have been better .. cold, sunny, bright, crisp days. A perfect showcase for Devon.
Four vintage Mazdas were displayed alongside the new model, all of which had been delivered by a huge juggernaut which parked up by Exeter racecourse. The cars were individually loaded onto a smaller trailer and brought down into the valley. The two big double doors at the back of the Great Barn were opened and the cars pushed in. John then did a brilliant job lighting them. Two other Mazda sports cars were parked outside next to the big front doors and when all the journalists had arrived, the courtyard was filled to the brim with amazing sports cars!
While the journalists looked at the cars, we gave them a delicious Dartmoor Kitchen lunch, coffee, cakes and fruit. They then climbed back in their cars and drove across Dartmoor, arriving at the Salcombe Harbour Hotel for dinner and an overnight stay.